SALES AND MARKETING

Contract Management. Customer contracts are vital to your business; however, managing them all can be a hassle. Keeping track of different types of contracts, special terms and conditions, contract commitments and contract duration is very difficult to do manually. With our specialized solution, companies can manage different contract types, advertising contracts, or indexed contracts. Additionally you can classify them depending on: material and/or market price, general terms, warranty and return conditions, payment and delivery terms, contracts period of validity and status, incoterms for contract and sales orders, prices, discounts, charges and supplementary items, and commitments on quantities/volumes.

Charge backs / Rebates. MAXLife enables Microsoft Dynamics AX users to track customer chargebacks/bill-back transactions, reduce processing time and collect on unauthorized chargebacks. Our solution provides companies with an automated chargeback and rebate processing solution, allowing companies to apply end of period rebates to any item. Additionally, rebates and charge backs can be easily applied directly to customers or customer hierarchies.

Marketing Planning. The rigorous requirements of marketing planning span processes from anticipating demand, through evaluating capacity, to logistics and delivery. Ensuring a streamlined and efficient production process linked with marketing allows Life Sciences companies to maximize sales and revenue. MAXLife provides the capability to perform a detailed analysis of the return on marketing investments by effectively tracking and measuring where sales come from.

Campaign Management. Developing and executing marketing campaigns efficiently requires that you have control over creative content so that you can easily store, access, and reuse your creative and marketing materials. Ideally, campaign managers have all creative content stored in a central repository for easy access, reuse, and distribution. By centrally storing and providing easy access to your digital assets, you extend their value by allowing them to be quickly repurposed, which streamlines processes and saves money. MAXLife's capabilities can ensure that you run an effective and efficient marketing campaign.

Life Sciences Sales. Life sciences sales departments are constantly searching for ways to drive profitable revenue growth in a challenging business environment. Companies are focusing on ROI as they invest heavily in the development and marketing of new therapies. Acquiring a sustainable competitive advantage is dependent on a company’s ability to incorporate proven business analytics into their processes in order to derive maximum benefit from their sales and marketing spending.

Sales Planning / Reporting. Life sciences companies are facing slowing revenue growth and declining profitability resulting from reduced research and development (R&D) productivity, loss of patent exclusivity, and regulatory and pricing pressure. Market changes have diminished the sales productivity and effectiveness of the traditional Life Sciences sales model. Now, more than ever, these companies must support the needs of, and facilitate communications across, diverse sales teams and functions, as well as support emerging markets—all at the lowest total cost of ownership. With the MAXLife industry solution for integrated sales planning and execution, Life Sciences companies can support all this and more.

Performance Analytics. Life Science manufacturers are feeling pressure from new regulations, heightened competition in key markets, uncontrolled pricing, and revenue risk from major customers. By leveraging the tremendous data in the MAXLife system, companies can understand what is really driving their business — what to change and what to emphasize — including pricing strategies, customer performance, product and market performance, root causes of revenue and margin erosion, and more.

Channel Management. MAXlife facilitates a collaborative exchange of information between Life Sciences companies and their channel of suppliers and distributors. It facilitates proactive management of distribution networks by providing real-time visibility into secondary sales and inventory. The enterprise can monitor individual distributor activity and also the activity across an entire distribution network to optimize inventory deployment. Knowing the real-time status of inventory throughout a channel, Life Sciences companies can anticipate and respond to demand more effectively, while minimizing overstock and returns.