CUSTOMER MANAGEMENT

Customer Relationship Management. MAXLife Life Sciences Software for Microsoft Dynamics CRM is a complete customer relationship management system designed specially for companies in the Life Sciences industry, including pharmaceuticals, biotech, medical device, and other related fields. Built in Microsoft Dynamics CRM and integrated with MAXLife for Microsoft Dynamics AX, MAXLife CRM is designed to help Life Sciences organizations optimize sales efforts, boost employee productivity, and provide actionable insights into sales and marketing efforts. Starting with the out of the box functionality provided to sales, marketing, and customer service representatives in core Microsoft Dynamics CRM, MAXLife CRM includes additional functionality to support key business processes unique to the Life Sciences industry. By incorporating Life Sciences-specific business processes with Microsoft Dynamics CRM best practices, MAXLife CRM helps companies make every interaction count, decreasing costs and improving profitability. MAXLife CRM Life Sciences functionality includes: Life Sciences Activity Types, Real-Time Reporting and Dashboards, Sales Planning and Forecasting, Multi-Channel Sales Management, Closed Loop Service and Support, Contact Management, Campaign Management, and Integration with Back Office Systems.

Customer Service Management. With MAXLife, Life Sciences companies can keep representatives up to date on the latest products and special offers, and streamline processes to make them more efficient and personalized. MAXLife unifies all aspects of customer relationship management, including customer hierarchies, customer notes, customer documents, advanced pricing and advanced discounting. When your people are able to deliver the highest quality service quickly and effectively, your company benefits from happier customers, better selling opportunities, and greater loyalty.

Parts Management. Parts Management is often overlooked by Life Sciences companies as a key profit driver. It is a high impact area that in many cases suffers from underinvestment, limited resources and weak or disparate information systems. Although difficult to manage due to volatile demand and high customer expectations, when managed effectively the rewards are significant. MAXLife is an effective and efficient Parts Management solution that can increase margins, often driving profits well beyond the original product, while cutting costs and improving customer service.

Service Execution. MAXLife can help Life Sciences companies deliver more services per employee, upsell at contract renewal, reduce customer defection, capture costs, understand performance and profitability, and provide flexible support. The complete view of customers and operations coupled with analytics-driven insight allows companies to continually and consistently improve business processes and customer service execution.